Through the joint vision of The Recording Academy and Upsilon Ventures, more than 35 Grammy award-winning and nominated artists came together for four days to celebrate excellence in music. I first revamped the sales deck into a photo heavy beautiful piece with bold creative copy. Ads were placed in The New York Times as well as Time Out New York, and several other print and digital publications. I worked with a developer to create the Grammy Park website which allowed consumers to understand more about the event, and link to buy tickets for performances. I lead my team to create onsite signage, collateral, and stage signage for both Kings Theatre and Lakeside Brooklyn where the events were taken place. The event was a beautiful success.